WORLD OF WARCRAFT(r) JAM DEBUTS AS FREE DOWNLOADABLE CONTENT FOR GUITAR
HERO(r) III: LEGENDS OF ROCK
SANTA MONICA, CA - June 25, 2008 - Combining the best selling game of
2007 with the world's most popular massively multiplayer online
role-playing game, Blizzard Entertainment(r)'s World of Warcraft(r),
players across the globe will soon be shredding to a free downloadable
track for Activision Inc.'s <http://www.activision.com/> (Nasdaq: ATVI)
Guitar Hero(r) III: Legends of Rock.
World of Warcraft players will remember the hit "I am Murloc" as the
tongue-in-cheek tribute to the beloved race of fish-people by Blizzard
Entertainment's house band, Level 70 Elite Tauren Chieftain. The thrash
metal-style song debuted to delighted attendees at Blizzard
Entertainment's BlizzCon(tm) 2005 gaming convention in Anaheim, CA.
Rock stars will be able to rip it up to "I am Murloc" by downloading it
on Xbox LIVE(r) Marketplace for Xbox 360(r) video game and entertainment
system from Microsoft and the PLAYSTATION(r)Store for the
PLAYSTATION(r)3 computer entertainment system starting on June 26, 2008
in advance of the 2008 Blizzard Entertainment Worldwide Invitational
held in Paris, France June 28 and June 29.
Blizzard Entertainment's critically acclaimed hit PC game World of
Warcraft is the world's most popular MMORPG, with more than 10 million
subscribers. It allows players to take on the roles of fantasy heroes
and interact with thousands of other players, exploring exotic
locations, fighting deadly monsters, and claiming legendary treasures in
a vast realm. Gamers who have yet to visit Ironforge and Orgrimmar or
venture into the depths of the Black Temple can explore the full version
of World of Warcraft by downloading a free 10-day trial from
http://www.warcraft.com/ghero.
Guitar Hero III: Legends of Rock offers the ultimate rock experience
with new wireless guitars, freshly added content and features including
a multiplayer action-inspired battle mode, grueling boss battles, a host
of exclusive unlockable content and visually stunning rock venues.
Expanded online multiplayer modes allow axe-shredders worldwide to
compete head-to-head for true rock status as they riff through a
star-studded soundtrack including master tracks by legendary artists
such as Aerosmith, Guns 'N' Roses, The Rolling Stones, Beastie Boys,
Rage Against the Machine and Pearl Jam, as well as original songs by
guitar icons Slash and Tom Morello. Guitar Hero III: Legends of Rock is
now available and is rated "T" for Teen by the ESRB. For more
information visit www.community.guitarhero.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products. Founded in 1979, Activision posted
net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands,
Australia, Japan and South Korea. More information about Activision and
its products can be found on the company's website, www.activision.com.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft and the
Warcraft(r), StarCraft(r), and Diablo(r) series, Blizzard Entertainment,
Inc. (www.blizzard.com <http://www.blizzard.com/> ), a division of
Vivendi Games, is a premier developer and publisher of entertainment
software renowned for creating some of the industry's most critically
acclaimed games. Blizzard Entertainment's track record includes ten
#1-selling games and multiple Game of the Year awards. The company's
online-gaming service, Battle.net(r), is one of the largest in the
world, with millions of active users.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision's expectations, plans,
intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. In this release, they are identified by references to
dates after the date of this release and words such as "outlook",
"will," "remains," "to be," "plans," "believes", "may", "expects,"
"intends," and similar expressions. Factors that could cause
Activision's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include, but are not limited to, sales of Activision's titles in its
fiscal year 2009, shifts in consumer spending trends, the seasonal and
cyclical nature of the interactive game market, Activision's ability to
predict consumer preferences among competing hardware platforms
(including next-generation hardware), declines in software pricing,
product returns and price protection, product delays, retail acceptance
of Activision's products, adoption rate and availability of new hardware
and related software, industry competition, rapid changes in technology
and industry standards, protection of proprietary rights, maintenance of
relationships with key personnel, customers, vendors and third-party
developers, domestic and international economic, financial and political
conditions, foreign exchange rates, integration of recent acquisitions
and the identification of suitable future acquisition opportunities, the
timing and successful completion of the combination of Activision and
Vivendi Games, the combined company's success in integrating the
operations of Activision and Vivendi Games in a timely manner, or at
all, and the combined company's ability to realize the anticipated
benefits and synergies of the transaction to the extent, or in the
timeframe, anticipated. Other such factors include the further
implementation, acceptance and effectiveness of the remedial measures
recommended or adopted by the special sub-committee of independent
directors established in July 2006 to review historical stock option
granting practices by Activision and its board of directors, the
finalization of the tentative settlement of the SEC's formal
investigation and final court approval of the proposed settlement of the
derivative litigation filed in July 2006 against certain current and
former directors and officers of Activision relating to Activision's
stock option granting practices, and the possibility that additional
claims and proceedings will be commenced, including additional action by
the SEC and/or other regulatory agencies, and other litigation unrelated
to stock option granting practices and any additional risk factors
identified in Activision's most recent annual report on Form 10-K and
quarterly reports on Form 10-Q and the definitive proxy statement filed
on June 6, 2008 in connection with the proposed transaction with
Vivendi. The forward-looking statements in this release are based upon
information available to Activision as of the date of this release, and
Activision assumes no obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made
may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision and are subject to
risks, uncertainties and other factors, some of which are beyond its
control and may cause actual results to differ materially from current
expectations.
###
Guitar Hero(r) III: Legends of Rock (c) 2007 Activision Publishing, Inc.
Guitar Hero and Activision are registered trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the properties
of their respective owners. All rights reserved.
"PlayStation", "PLAYSTATION" and "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc.
Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox
logos are trademarks of the Microsoft group of companies.
Sean Maggard
Activision / RedOctane
3100 Ocean Park Blvd
Santa Monica, CA 90405
p: 310.255.2132 || f: 310.255.2126
e: smaggard@redoctane.com
too lazy to read this