New Video Card

[Skippy]

I'll put it bluntly - I know little about computer hardware.  Per Pat's recommendation on my price range, I've decided to go with the Radeon 5770.  But...there are a lot of them.  Pretty much any of the video cards on this page seem to fit the bill, but, um...which should I go with?  I assume they're all just different brands of the same card?  Which would be the best buy/most reliable?

http://www.newegg.com/Product/ProductList.aspx?Submit=ENE&DEPA=0&Description=radeon%205770%201gb&x=0&y=0&Page=1

[Vitandus]

I am a fan of XFX - support and quality has been solid.